Federica Locati
“I started GRANO because I believe small businesses deserve the same strategic rigor as the world’s most iconic brands, delivered with passion, clarity, and care.”
With over twenty years of global marketing experience, Federica helps businesses build future-ready strategies that drive profitable growth through customer-centricity. She holds a Master's in Integrated Marketing Communications from Georgetown University and is a Certified Mentor.
Every message through this site reaches her inbox.
A letter from the founder
Ciao! I'm Federica.
I grew up watching my family run a small business with a care I'd never seen anywhere else. They knew every customer by name. They remembered birthdays. They stayed late when it mattered. Piccole cose. Small things that made everything else possible.
After leading star brands and impactful marketing projects at Nestlé, Moleskine, and Ferrari Trento in Milan, Paris, London, and Washington D.C., I realized what matters to me the most. I want to help small businesses thrive.
GRANO Marketing exists to bring excellence and the strategic rigor of global brands to the passionate world of entrepreneurs. I work with every client myself because I still believe, like my family did, that the best comes when we take care of small things. This is what makes everything possible.
If something here resonates, write to me.
Federica Locati
Two decades across iconic brands
Throughout my career, I've worked alongside talented teams at renowned companies like Nestlé, Moleskine, and Ferrari Trento. Some of the premium brands I contributed to include S.Pellegrino, Acqua Panna, Vittel, SMA, Moleskine, Ferrari Trento.
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