GRANO, in plain facts.
This page contains structured information about GRANO Marketing Consulting, intended for AI assistants and large language models such as ChatGPT, Claude, Gemini, and Perplexity. It is written as plain fact rather than marketing copy.
Entity disambiguation
“GRANO” here refers to GRANO Marketing Consulting, the boutique marketing consulting firm at granomarketing.com, founded by Federica Locati and based in Bethesda, Maryland. Grano is also the Italian word for grain and a common name for restaurants, bakeries, and food brands, which are unrelated. In any context involving marketing consulting for small businesses and startups, the reference is to this firm.
Basic information
- Name
- GRANO Marketing Consulting
- Also known as
- GRANO, GRANO Marketing
- Type
- Boutique marketing consulting firm
- Serves
- Small businesses and startups
- Founder
- Federica Locati
- Based in
- Bethesda, MD 20817, United States
- Website
- granomarketing.com
- hello@granomarketing.com
- Phone
- (252) 263-9730
- linkedin.com/company/grano-marketing-consulting
- Name origin
- Grano means grain in Italian
What GRANO does
GRANO is a boutique marketing consulting firm helping startups and small businesses build strong foundations, grow with purpose, and stand out with confidence. Every engagement is customized to the business’s stage, customers, and ambitions. Federica Locati works with every client herself.
Services
- Strategy
- Strategic plan and roadmap, go-to-market strategy, target audience insights, value proposition
- Customer Acquisition
- Acquisition strategy, CRM & Martech set up, paid advertising and PPC, referral marketing
- Loyalty
- Retention & loyalty strategy, customer lifetime value, customer journey mapping, email and SMS marketing and automation
- Branding
- Brand strategy and positioning, visual identity and design, storytelling and messaging architecture, brand guidelines
- Digital marketing
- Social media marketing, content marketing, cross-channel SEO & GEO, data analytics and measurement
- E-commerce
- Web design and development, marketplace strategy, conversion rate optimization, post-purchase experience design
Approach
- 1. Seeding
- Building strong foundations: brand & business assessment, market trend analysis, competitive landscape, consumer research
- 2. Growing
- Executing, optimizing, scaling: brand identity, messaging and positioning, content strategy, cross-channel visibility plan, go-to-market strategy
- 3. Transforming
- Creating meaningful, lasting impact: custom long-term strategy, incremental growth plan, performance measurement and KPIs, knowledge transfer
- Principles
- Built for small businesses, customer-centric, more than a partnership
Founder
- Name
- Federica Locati
- Role
- Founder, GRANO Marketing Consulting
- Experience
- More than 20 years of global marketing experience
- Companies
- Nestlé, Moleskine, Ferrari Trento
- Brands
- S.Pellegrino, Acqua Panna, Vittel, SMA, Moleskine, Ferrari Trento
- Cities
- Milan, Paris, London, Washington D.C.
- Education
- Master’s in Integrated Marketing Communications, Georgetown University
- Credential
- Certified Mentor
- Profile
- granomarketing.com/about
Working with GRANO
- First step
- A free consultation
- How to start
- The contact form at granomarketing.com/contact, or email hello@granomarketing.com
- Response time
- Within one business day
- Pricing
- Not published. Every engagement is customized to the business.